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Saint Tropez Azur Cardigan
Saint Tropez Azur Cardigan
Éze Cardigan
Éze Cardigan

From Beach to Lunch: A South of France Style Guide

There is something timeless about a summer day on the French Riviera - slow mornings by the sea, a long lunch under the sun, and outfits that feel effortless but thoughtfully curated.

At Saint Soleil, we believe getting dressed is part of the experience. Inspired by the colors, textures, and carefree elegance of the Mediterranean, we created three Riviera-inspired looks designed for the ultimate summer itinerary: from beach clubs to seaside lunches.

Jardin Glow

Jardin Tropezina, Ramatuelle

For a sun-drenched lunch at Jardin Tropezina, the mood is feminine, colorful, and effortlessly glamorous. Set along Pampelonne Beach in Ramatuelle, Jardin Tropezina captures the spirit of Saint-Tropez with its Mediterranean setting, relaxed elegance, and iconic seaside atmosphere.

Think: golden skin, salty hair, a chilled glass of rosé, and a look that transitions seamlessly from your beach chair to a long afternoon lunch.

The centerpiece of this look is our Summer Solstice Cardigan - a vibrant, lightweight layer inspired by warm Mediterranean evenings. Paired with a colorful Missoni bikini, playful accessories, and fresh summer details, this look embraces the joy and color of the Côte d’Azur.

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The feeling: A Riviera muse arriving late to lunch, glowing from a morning in the sun.

Côte Casual

Le Club 55, Ramatuelle

Some places don’t need to try too hard - and Le Club 55 is the definition of effortless French Riviera style. The legendary Saint-Tropez beach club has become synonymous with relaxed luxury, fresh seafood lunches, barefoot elegance, and the feeling of spending an entire day by the sea.

For this look, we imagined the woman who spends the morning swimming, orders lunch barefoot, and somehow still looks perfectly put together.

The Saint Soleil Club 55 Cardigan is the perfect coastal layer over a classic white swimsuit. Add natural textures, a vintage-inspired hat, and raffia accessories for an understated look that feels relaxed but elevated.

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The feeling: Barefoot elegance, a beach bag full of sunscreen, and nowhere to be except by the sea.

Eden Elegance

Hotel du Cap-Eden-Roc, Antibes

For the final look, we imagined a day at one of the Riviera’s most iconic destinations: Hotel du Cap-Eden-Roc. A symbol of timeless Côte d’Azur glamour, it represents effortless sophistication, Mediterranean views, and the art of slow summer living.

This is where classic elegance meets Mediterranean ease.

The Saint Soleil Antibes Cloud Cardigan creates the perfect soft layer for a refined seaside look. Paired with sculptural slides, a beaded summer bag, and delicate accessories, this outfit feels polished without ever feeling overdone.

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The feeling: An afternoon overlooking the Mediterranean, followed by cocktails as the sun sets over the Côte d’Azur.

Whether you’re spending your summer on Pampelonne Beach, wandering through Saint-Tropez, or dreaming of the Riviera from home, the essence of French summer style remains the same:

Wear pieces that feel effortless. Choose colors that feel like sunshine. And always leave room for one more seaside lunch.

xx, Saint Soleil